Kobra Cable Builder

Custom made cables

Coming Soon!!

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Who is PrimoChill?

Tyler Industries, LLC is a family owned and family operated company specializing in computer cooling and computer modification supplies located in the beautiful high desert city of Rio Rancho, New Mexico.

Our enthusiasm, passion and support for the modding and gaming community has inspired our two brands PrimoChill and mod/smart. PrimoChill and mod/smart have been proudly providing modders and gamers with one-of-a-kind mods and supplies for over 14 years. Since 2001 PrimoChill has been rising to the forefront and maintaining front runner status of the modding industry with it’s primary focus being coolants, tubing and reservoirs. Not far behind, mod/smart brand was born and begun providing solutions and developing unique, cutting edge gear for modders all over the world in areas such as cables and cable and wire management, lighting, and other bling.

Tyler Industries, LLC has a broad range of capabilities and has a reputation of attempting and conquering the impossible. We continue to expand our product line and services to meet emerging customer needs.


Our Values

Innovative Design

Staying true to our design concepts, be first, be original, lead with innovative designs

Committed to R&D

Reinvesting in the watercooling community with leading edge cooling technics

USA Workers

Production workforce in USA, not a phantom company outsourcing everything for cheap labor and cheap products.

Customer Focused

Supporting the community we help build, helping customers quickly and with industry leading talent pool behind you.

Please note all orders take 1-3 days to be prepared and shipped.